Me? I liked them because it instantly connects the consumer with the idea of what these can do through familiar cultural touchstones. However, my biggest criticism is that they show follks talking to their wrists, which is probably the wrong thing to be focused on introducing the concept of smartwatches to the public.
Still, it looks like Samsung is throwing some serious marketing muscle behind the Gear, part of the reason we've forecasted 5 million smartwatches to ship this year.
Below are the spots. Enjoy.