What's Apple's Move?

I have a quick piece over at GigaOM today on the rising expectations for Apple around smartwatches with each day - and piece of news - that passes. 

Will they disappoint? I doubt it. But every day that passes raises the stakes for a company that is used to turning markets on its head. 

As I write over at GigaOM

Well here’s the problem for Apple. There are going to be lots of innovative approaches, app platforms and interfaces that are going to be exposed over the next few months around smartwatches, and the very fact that Apple has yet to show us anything could mean the company gets upstaged before they release something. With each day that passes and potential new entrant, the pressure rises on Apple to produce something completely different.

Tick tock, tick tock. What time do you got, Apple?