The Influencer Economy is a movement and book to help you to launch your idea, share it with the world and thrive in the digital age. What I realized early in the process of writing this book and creating my podcast, is that in order to thrive in the digital age, you don’t need to go to business school. You don’t need an Ivy League degree. You don’t need to know celebrities. And you don’t need to have a lot of money. You just need to learn the new rules of success from the emerging leaders of the Influencer Economy.
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I wrote this book from my own perspective as a creative entrepreneur, bootstrapping my ideas and vision without any large budget. I’m imagining you’re in a similar boat—it’s you and maybe a co-founder out there working on your idea, and it’s a lonely slog. I want this book to move your journey along and help you build a community and platform around your idea, even if your idea has yet to launch.
When I began attending VidCon, Comic-Con, South by Southwest (SXSW), TechCrunch Disrupt and other tech and fan- geek conferences, I noticed two remarkable things: these events were celebrating geeks, technology, and modern social media; and no one was telling the stories of the awesome people embracing this new form of influence and the wildly successful businesses they were creating. I was on the front lines of what I called the Influencer Economy, and this movement was permeating all tech- nology and media-based businesses, from California to New York to London to Mumbai.
I was inspired and went on to launch a podcast dedicated to interviewing the Influencer Economy pioneers. After speaking to more than a hundred artists, experts, and entrepreneurs—from world-famous YouTubers to New York Times best-selling authorsto the most creative start-up founders and investors on the plan- et—I reverse engineered their careers, to understand the stories behind their success, and now present everything I learned in The Influencer Economy: How to Launch Your Idea, Share It with the World and Thrive in the Digital Age. You can listen to the podcast here: www.influencereconomy.com/