Episode 88: riCardo Crespo, Chief Creative Officer, Th13teen (LA)

"It's a right of passage to know that you're good at executing, but also challenge yourself to understand that at the very root of what we do as designers—whether our medium is physical, digital, websites, billboards or t-shirts—at the end of the day, design is a method of communication, and the design is a manifestation of that communication."

riCardo Crespo: twitter.com/_ricardocrespo_ is a world-class creative director and he is very secretive online. In fact, you won't find much on him at all and he prefers it that way.

Referring to himself as a "creative ninja" (he is an MMA fighter), riCardo has worked at global agencies Saatchi & Saatchi: saatchi.com/en-us/, McCann Erickson: mccann.com, Chiat/Day: tbwachiatday.com; and he was the global chief creative for Mattel and 20th Century Fox before starting his own shop, Th13teen.

riCardo enightens us in this episode with his incredible experience on the differences between branding, marketing & advertising and where they fit together as a part of a venn diagram; as well as why it all starts with brand & purpose.

Crespo has an interesting take on portfolios and he doesn't put much weight in them as he touches on subjectivity, explaining & communicating your work.

He also discusses being courageous as a creative and how sometimes you have to get out of your comfort zone, making a decision on your environment and whether you can find a diplomatic, respectful voice with marketing execs or if you need to find a new environment to collaborate & thrive.

Lastly, we discuss the democratic culture of design today, why change for change's sake is bad and why if change is a good strategy then the brands need to suffer through the online criticism.

Truthfully, this episode is so jam-packed with value it's hard to find quotes for. Get out your notepad & pen.

Mentions Include:

riCardo on Twitter: twitter.com/_ricardocrespo_
Avatar movie: www.imdb.com/title/tt0499549/
Juventus FC rebrand by Interbrand: interbrand.com/newsroom/juventus…-with-interbrand/
"Designing Brand Identity": www.amazon.com/Designing-Brand-I…ing/dp/1118099206
University of Cal logo controversy: www.cbsnews.com/news/new-universi…go-spurs-mockery/
Miami Ad School talks: vimeo.com/128912295
"1000 True Fans" by Kevin Kelly: kk.org/thetechnium/1000-true-fans/
EP45: MLC Panel '15: makersofsport.com/episodes/45/mlc-connect-panel

My next guest is Alex Center: twitter.com/thealexcenter. Alex is a design director at Coca-Cola Co. working on Powerade, Vitamin Water & Smart Water. Checkout of some of Alex's work: thealexcenter.com.

Sign up: makersofsport.com/email for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers.

You can also show your support for the podcast by joining the community: makersofsport.com/community and keeping it sponsor-free.

Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes: makersofsport.com/itunes. Also, be sure to follow show host, @TAdamMartintwitter.com/tadammartin & @MakersofSporttwitter.com/makersofsport on twitter and Dribbble: dribbble.com/tadammartin.

ORDER NOW: Sports Designers United t-shirt. cottonbureau.com/products/sports-…of-sport-podcast

Episode 87: Olivia Brestal, Senior Designer & Photographer, Sporting Kansas City

"As a designer, we think as a brand...so I always try to make myself a brand."

Olivia Brestal: twitter.com/oliviabrestal is a multi-talented midwestern creative that grew up in the soccer capitol of the U.S., so it's only fitting she has spent the entirety of her post-grad career creating for professional soccer clubs.

As a sr. designer & photographer for Sporting KC: sportingkc.com, Olivia joins the podcast to discuss how she developed her work's aesthetic, her inspirations in illustration and sports photography, and her move to Texas where she worked for FC Dallas.

We touch on the unfortunate practice of stealing fonts, the sameness of visual aesthetic in sports, design criticism and the needless sensitivity most sports designers have with their work being critiqued.

Olivia also gives us some insight into how they are faciliating a creative culture among their creative team including their office environmental decoration.

Lastly, we go deep into the world of soccer (football for non-U.S. listeners) discussing everything from the growth of soccer in the U.S., our favorite boots, youth development programs and how the visual aesthtetic of soccer leagues like the MLS and Premier League are the best top-to-bottom aesthetically in the world of sport.

Mentions Include:

Olivia Brestal on Twitter: twitter.com/oliviabrestal
Olivia Brestal on Instagram: instagram.com/oliviabrestal
Olivia Brestal on Behance: behance.net/oliviabrestal
Sporting Kansas City: sportingkc.com
Mikey Burton, illustrator: www.mikeyburton.com
Jeremy Darlow, Brands Win Championships: brandswinchampionships.com
Episode 66: Jeremy Darlow, adidas: makersofsport.com/episodes/66/jeremy-darlow
Wolff Olins: wolffolins.com
Landor & Associates: landor.com
Erik Davila, former FC Dallas, current Advocare: twitter.com/baylordavi
FC Dallas Scarf of the Month: www.behance.net/gallery/20243063/…the-Month-Program
Hatch Show Print: hatchshowprint.com
Men in Blazers: meninblazers.com
Generation adidas: en.wikipedia.org/wiki/Generation_Adidas
Episode 85: Samir Gole, VP Digital, MLS: makersofsport.com/episodes/85/samir-gole
DixonBaxi: dixonbaxi.com/work/premier-league-experience/
Premier League branding: www.wearedesignstudio.com/works/premie…gue-rebrand/
Manchester City FC hackathon: www.hackmancity.com

My next guest is RiCardo Crespo. RiCardo is best known as a creative ninja. You find much about him online and he prefers it that way as he consults with Nike and many other global brands. He has been global creative director for Mattel, 20th Century Fox and has spent time agencies like McCann Erickson, Saatchi & Saatchi & more.

Sign up: makersofsport.com/email for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers.

You can also show your support for the podcast by joining the community: makersofsport.com/community and keeping it sponsor-free.

Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes: makersofsport.com/itunes. Also, be sure to follow show host, @TAdamMartintwitter.com/tadammartin and @MakersofSporttwitter.com/makersofsport on twitter and Dribbble: dribbble.com/tadammartin.

Episode 86: John Costacos, Co-Founder/Art Director, Costacos Brothers Posters

"Two things that helped us be really successful were that we treated the players like people—like everyday guys—[we] had fun with them and didn’t put them on a pedestal. And the second thing is we got them in and out of there fast."

There is nothing better than a good story. And boy does John Costacos of the Costacos Brothers have plenty of them.

The Costacos Brothers: costacosbrothers.com were a legendary poster company in the 80s/90s as they sold 30 million posters of numerous hall-of-fame professional athletes to kids around the U.S.

On this episode, art director John Costacos comes aboard the podcast to share how him and his brother's company was inspired by Prince, how they were able to push athletes to pose in over-the-top concepts that in some cases risked their bodies, and how they inspired the entire sports industry to push harder conceptually through their work.

It meant something to be in a Costacos Brothers poster. They created a brand. All sports designers & art directors owe a debt of gratitude to John and his brother, Tock. As an older millennial, many Costacos Brothers posters adorned my childhood bedroom's wall.

Enjoy the many stories John has for us in this one.

Mentions Include:

Costacos Brothers Twitter: twitter.com/costacosbrother
Costacos Brothers Website: costacosbrothers.com
Poster Boys on SB Nation: www.sbnation.com/longform/2013/2/…-history#3925953
Bill Smith, Chicago sports photography: www.chicagobears.com/multimedia/pho…me-photos.html
NFL Films Presents: The Costacos Brothers: nflfilms.nfl.com/2014/10/28/nfl-f…rs-bonus-scenes/
Amy K. Nelson, reporter: en.wikipedia.org/wiki/Amy_K._Nelson
Costacos Brothers art exhibit by Adam Shopkorn: www.wsj.com/articles/SB10001424…4576405883477580252
Russell Wilson featured in Costacos Brothers poster: www.seattletimes.com/sports/seahawk…others-poster/

My next guest is Olivia Brestal: twitter.com/oliviabrestal. Olivia is the creative lead for the MLS team, Sporting Kansas City. Having worked in soccer her entire post-grad career, Olivia is one of the most talented designers and photographers in Major League Soccer and prior to Sporting KC, Olivia spent time with FC Dallas. More of Olivia's work can be seen on her Behance: www.behance.net/oliviabrestal.

Sign up: makersofsport.com/email for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers.

You can also show your support for the podcast by joining the community: makersofsport.com/communityand keeping it sponsor-free.

Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes: makersofsport.com/itunes. Also, be sure to follow show host, @TAdamMartintwitter.com/tadammartinand @MakersofSporttwitter.com/makersofsport on twitter and Dribbble: dribbble.com/tadammartin.

Episode 85: Samir Gole, VP of Digital Products, Major League Soccer

“I started tinkering with our own processes, embracing an iterative approach and knowing that nothing is finite & complete — everything that we do is always in the hope of iterating and moving forward in an incremental way.”

The first ever VP of Digital Products at Major League Soccer (MLS), Samir Gole: twitter.com/samirgole, joins the podcast to discuss the next wave of digital intiatives at the MLS.

Having worked in digital products at DirectTV and Viacom (MTV, Nickelodean, etc.) previously, Samir brings his experience leading digital products to grow the game of soccer in North America.

We discuss the recent MLSsoccer.com redesign and how Samir moved the organization from waterfall development processses to agile processes as he touches on the benefits of this new approach; something he learned during his time at DirectTV.

Samir also touches on the importance of writing and how the MLS Digital Labs blog is both a recruiting tool for them, as well as a method of getting their thoughts out to executives and others within the organization.

The MLS unapologetically targets millennails. Samir elaborates on why they target this demographic, how they are doing so with new technology and how the MLS has the youngest fan base of any U.S. professional sports league.

Lastly, Samir discusses their recent implementation of hackathons: labs.mlssoccer.com/mls-try-days-ab…f83b#.v1omd55uu—a common practice in the tech startup world—and how they important for ideating and solving long-term problems quickly.

Episode 84: Ross Yoshida, Director of Graphic Design, Los Angeles Dodgers

"You want to have as much control as possible as an in-house design staff...there is so much talent out there and talent isn't exclusive to well-known agencies on the market."

Ross Yoshida: twitter.com/rydesignla, Director of Graphic Design for the L.A. Dodgers, joins the podcast to discuss his break early in his career into the sports design industry for his favorite team.

We chat about Ross's 10+ years with the organization and how he started off as a part-timer in college answering phones for ticket sales, which eventualy led to his design gig.

Ross touches on how protective he is of the Dodgers brand as a fan and now the design leader of the organization, and he discusses some of the nuances of the visual history of the team including the history and several tweaks of the Dodgers' script, the red numbers on the uniforms and the practical decisions made when it comes to making changes to an iconic brand.

Lastly, Ross gives some advice to in-house creatives on how to get your ideas heard with executives and why there are advantages being a part of the brand and knowing the quirks of the brand in regards to creating seasonal campaigns vs. outside agences.

We wrap by discussing the imprortance of sports design criticism as well as how the industry has changed over the years; including what Ross looks forward to in the future of uniform design and sports branding.

Episode 82 (Part 1): Crossover Episode with Sean Callanan of Sports Geek Podcast

"I do the podcast for my clients, my past clients and my future clients. If they're listening, then I'm happy...I'll unashamedly say it's a lead generation for Sports Geek."

In the first ever crossover episode of Makers of Sport, Sean Callanan: twitter.com/seancallanan of Sports Geek: sportsgeekhq.com joins the show for Part 1 of a two-part series.

Sean tells his story of how he went from programmer to notable digital consultant in the global sports business as we discuss the founding of Sports Geek—Sean's consulting company.

We chat about our love of podcasting in depth; including the effect starting a podcast has had on both of our services businesses in regards to asserting expertise.

Sean also shares the interesting story of how he landed epic guest Mark Cuban: twitter.com/mcuban on Sports Geek Podcast.

We touch on Sean's recent trip to the U.S. at Podcast Movemenent: podcastmovement.com and the SEAT Conference: seatconsortium.com as we discuss the current state of podcasting, its future and sports tech industry.

Lastly, Sean gives us some of his thoughts on Snapchat and how it is a great chronological storytelling tool.

NOTE: The second part of this crossover where Sean interviews me is on Sports Geek Podcast: @sportsgeek.

Mentions Include:

Sean Callanan's Twitter: twitter.com/seancallanan
Sports Geek Twitter: twitter.com/sportsgeek
Sports Geek: sportsgeekhq.com
Pat Flynn, Smart Passive Income: smartpassiveincome.com
The Basketball Jones Podcast: espn.go.com/espnradio/play?id=7809780
Rich Clarke, Colorado Rapids: twitter.com/mrrichardclarke
Michael Stelzner, Social Media Examiner: twitter.com/Mike_Stelzner
Mark Cuban on Sports Geek Podcast: sportsgeekhq.com/podcast/mark-cuban/
CyberDust app: www.cyberdust.com
Bill Simmons, Every Given Wednesday: www.youtube.com/watch?v=y1dGNbtHdV8
Malcolm Gladwell: malcolmgladwell.com
Podcast Movement: podcastmovement.com
Gimlet Media: gimletmedia.com
John Lee Dumas, Entpreneur on Fire: twitter.com/johnleedumas
Radiotopia: www.radiotopia.fm
SEAT Conference: seatconsortium.com
Christine Stoffel, SEAT Founder: christinestoffel.com
Shane Harmon, CEO of Westpac Stadium: twitter.com/shaneharmon
Peter Sorckoff, CCO, ATL Hawks: www.nba.com/hawks/peter-sorckoff-bio

My next guest is Ross Yoshida: twitter.com/rydesignla, Director of Graphic Design for the Los Angeles Dodgers. Ross is a vocal voice in the sports design community and is on the board of MLC Connect:mlcconnect.com.

Sign up: makersofsport.com/email for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers.

You can also show your support for the podcast by joining the community: makersofsport.com/communityand keeping it sponsor-free.

Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes:makersofsport.com/itunes. Also, be sure to follow show host, @TAdamMartintwitter.com/tadammartinand @MakersofSporttwitter.com/makersofsport on twitter and Dribbble: dribbble.com/tadammartin.

Episode 81: Ambassadors of Sports Design Panel, MLC Connect 2016

On this week's episode, we go behind-the-scenes at Major Level Creative Connect (MLC Connect) 2016:mlcconnect.com with a panel that Todd Radom: twitter.com/toddradom, Brian Gundell:twitter.com/bgundell and myself were asked speak on called "Ambassadors of Sports Design".

We come together for a no-holds-barred discussion on the state of industry, how each of us are ambassadors of sports design and what we can do gain credibility and drive industry forward in regards to professionalism and advocacy.

For visual reference, the deck for this presentation can be found here:dl.dropboxusercontent.com/u/5722684/Am…ect-2016.pdf

Mentions Include:

MLC Connect: mlcconnect.com
MLC Connect's Twitter: twitter.com/mlcconnect
Todd Radom, Episode 4: makersofsport.com/episodes/4/todd-radom
Todd Radom's Twitter: twitter.com/toddradom
The Sports Show @ NYC's Chelsea Gallery: www.sportingnews.com/other-sports/n…r1wg66jaxczy5m
Brian Gundell, Episode 71: makersofsport.com/episodes/71/brian-gundell
Brian Gundell's Twitter: twitter.com/bgundell
Brian Gundell's Dribbble: www.sportingnews.com/other-sports/n…r1wg66jaxczy5m
Boyd Erickson, Arizona State: boyderick
Jon Willey, Miami Dolphins: twitter.com/jonwilley
IMG College: imgcollege.com
Surf Melendez, Episode 58: makersofsport.com/episodes/58/surf-melendez
RiCardo Crespo: www.designthinkers.com/Speakers/Rica…o-Crespo.aspx
Megan Magiera's Twitter, Indianpolis Colts: twitter.com/megmagiera

The next interview podcast will be a crossover episode. Sean Callanan: twitter.com/seancallanan, founder of SportsGeek: twitter.com/sportsgeek, and I are collaborating on an episode that appear on both podcasts. A part 1 & 2 split between two brands.

Sign up: makersofsport.com/email for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers.

You can also show your support for the podcast by joining the community: makersofsport.com/communityand keeping it sponsor-free.

Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes:makersofsport.com/itunes. Also, be sure to follow show host, @TAdamMartintwitter.com/tadammartinand @MakersofSporttwitter.com/makersofsport on twitter and Dribbble: dribbble.com/tadammartin.

Episode 80: Amy Lukas, Cameron Smith, Molly Mazzolini; Co-Founders; Infinite Scale

"In the environment, things need to be simplified, they need to have a quick read. You scale things very differently in environmental graphics than typical graphic design applications."

Amy Lukas, Cameron Smith and Molly Mazzolini—co-founders & creative partners of Infinite Scale:infinitescale.com—join the show to tell the story of their environmental design firm.

The three partners give us a view into their individual backgrounds and tell the story of how they met and what led to eventually founding their own design firm.

Cameron & Amy discuss how they landed their first major project for a the NFL and shares a bit about their design and pitch process, including assessing a city and the opportunity for design.

Additionally, Molly shares how they approach branding from a strategic and relationship perspective; as well as explains what a brand activation is.

Amy gives us some insight into their work culture and why it is very important to growing and sustaining a reputable design firm.

Lastly, we discuss ReScale: rescaledesign.com; the green initiative of recycling and repurposing one-off environmental assets into other products.

Episode 78: Dylan Boyd, Managing Director, L.A. Dodgers Accelerator

"There's money & there's smart money. We believe there is capital, then there's creative capital."

Dylan Boyd: twitter.com/dtboyd, Managing Director of the Dodgers Accelerator: dodgersaccelerator.com, joins the show to talk tech startups in the sports industry.

Dylan tells his story and how he got into startups beginning with founding a digital agency that he grew to 80 people.

We define some common terms in startups to give listeners who may not be familiar a basic education for beginning to understand the industry.

In addition, we discuss how accelerators work—specifically the Dodgers Accelerator elaborating on their business model, R/GA's role in the joint venture, as well as what stage a company should be when they choose to apply to the Dodgers Accelerator.

We touch on why accelerators are growing exponentially and how creative services providers can break into startups either working with companies or creating their own.

Lastly we discuss what college athletics can do to innovate and invest in their own student bodies to create sports companies.

Mentions include:

Dylan Boyd's Twitter: twitter.com/dtboyd
Dodgers Accelerator: dodgersaccelerator.com
Dodgers Accelerator's Twitter: twitter.com/dodgersaccel
R/GA: rga.com
Urban Airship: urbanairship.com
TechStars: techstars.com
Nike+ Accelerator: news.nike.com/news/nike-accelera…ompanies-announced
AKQA: akqa.com
Publicis Group: publicis.com
PIE Portland: piepdx.com
Wieden+Kennedy: wk.com
True Ventures: trueventures.co
Kliener Perkins Caufield & Beyers (KPCB): kpcb.com
First Round: firstround.com
Science Inc. science-inc.com
Ustwo: ustwo.com
Monument Valley: monumentvalleygame.com
Google Ventures: gv.com
Coachbase: coachbase.com
Nike entrepreneur-in-residence: jobs.nike.com/portland/product-d…esidence-nike-jobs
Can Tech Entrepeneurship Level the Playing Field of College Athletics: linkedin.com/pulse/can-tech-ent…ollege-adam-martin
Stadia Ventures: stadiaventures.com

My next guests are the founders of Infinite Scale: twitter.com/infinitescale. Amy Lukas, Cameron Smith & Molly Mazzolini join us to tell their stories and give us some insight into a few of their projects such branded environments for the College Football Playoff and the NHL All-Star Game. For more on Infinite Scale, see their site: infinitescale.com.

Sign up: makersofsport.com/email for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers.

You can also show your support for the podcast by joining the community: makersofsport.com/communityand keeping it sponsor-free.

Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes:makersofsport.com/itunes. Also, be sure to follow show host, @TAdamMartintwitter.com/tadammartinand @MakersofSporttwitter.com/makersofsport on twitter and Dribbble: dribbble.com/tadammartin.

Episode 76: Sloane Kelley, Senior Director of Content, PGA Tour Digital

"For us it's gotta be about innovation across the board...for 'The Tour', we've gotta make sure we're doing everything we can to meet our fans on the platforms where they are and bring them some amazing stuff."

Sloane Kelley: twitter.com/sloanekelley, Senior Director of Content at the PGA Tour, joins the show to discuss her storied career working in digital for brands such as Coca-Cola, Harry Potter, Buffalo Wild Wings, Dell and more.

Beginning agency-side, Sloane gives us some insight into transitioning from working with many brands to working on one brand. She also touches on the conference she founded: geek-end.com, as well as her choice of incorporating social good into her work and how that continues with The Tour's mission of charity.

Golf may not be widely known as an innovative and tech-driven league; however, Sloane begs to differ as she lets us in on some of The Tour's digital strategies elaborating on how they are very tech-driven using analytics, mobile, social and storytelling to enhance the fan experience.

Lastly we touch on the future of the game and the hot topic of virtual reality (VR) as Sloane briefs us on how they are using VR, including some pointers on how content creators in other sports can begin to experiment with it.

[You'll notice my dog Missy barking early in the episode. I typically edit things like this out, but she died of congestive heart failure at 11 yrs. old 24 hrs. later so I felt it a fitting tribute to leave her in as that was reflective of her personality.]

Episode 75 (Halftime): Donating Your Creativityv

COMMUNITY CONTENT PREVIEW

A rare public Halftime episode as they are for paid Community members only now. I just felt this initiative is something worth sharing to everyone that may be interested.

Many of us have worked hard in our creative discipline of choice to hone our skills and get better project-by-project. We often get frustrated when we see big-revenue companies or organizations soliciting spec work and running design contests for creative they can and should pay for. However, sometimes non-profits and causes we believe in fall into doing that very thing as well due to lack of resources.

This Halftime is about taking initative and volunteering services, giving them in-kind for charities, causes and non-profits we believe in. Each of our stories consist of some particular cause we deeply care about. Be it family member who had cancer and was helped for treatment from a local cancer foundation, or a youth sports organization that helped mold us into better people when we were younger.

The Makers of Sport Community is tackling something we care about deeply in the near future with The High School Project: a branding and visual identity campaign donated to 2 U.S. public high schools per year in rural or inner cities that are particularly underfunded by their state. Our breadth of services, talent and passion for sport and its inflluence on culture and society takes precedent as we begin to volunteer our services for the greater good.

Listen to this episode to find out more and learn how you can become involved.

Mentions Include:

NO!SPEC: www.nospec.com
Sports Matter by Dick's Sporting Goods: www.sportsmatter.org

My next guest is going to be Sloane Kelley: twitter.com/SloaneKelley, Senior Director of Content for the PGA Tour. Sloane has an extensive agency background and has been with the PGA for 3 years. She recently spoke at SXsports on VR and golf.

Sign up: makersofsport.com/email for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers.

You can also show your support for the podcast by joining the community: makersofsport.com/communityand keeping it sponsor-free.vv

Episode 74: Brian Lindstrom, Art Director, Trek Bicycle; Illustrator, Bases Loaded Series

"You need to put food on the table. You need to do things you need to do to have a life. But, at the same time you need to feed your soul a little bit too."

Brian Lindstrom: twitter.com/brianlindstrom_, art director at Trek: trekbicycle.com, joined the podcast this week to discuss his career designing for physical products in the consumer brand space for brands such as Oakely, Skullcandy and now Trek.

We discuss Brian's education pursuing an M.F.A. in Design, how being a California kid with Midwest roots plays into his work, why he prefers working in consumer products rather than agencies and more.

Brian also gives us some insight into has many side projects including Bases Loaded Series:baseloadedseries.com and 50Built: 50built.com as we touch on the importance of creating for passion.

Lastly, we discuss naming companies, trends in naming and how our work is an opportunity to leave a lasting legacy.

Episode 73: Tim O'Shaughnessy, Broadcast Art Director, ESPN

“You should start spending a half-hour a day learning Cinema 4D to advance your design repertoire. It's not hard, it will make you better.”

ESPN College Football, Mike & Mike, NBA on ESPN, the 2014 World Cup—do these brands ring a bell? Our guest this week is Tim O'Shaughnessy, broadcast art director at ESPN, and has worked on graphics packages for each of these TV brands.

We discuss Tim's undergrad degree in psychology and how it aids him in his work as an art director and empathizing with his intended audience or designers he art directs.

Music is an art that influences many designers. Tim is no different. We chat about why designers tend to either be musicians or appreciate music so much, including recognizing creative patterns and applying them to their own work.

We touch on the trend of amateur animaged GIFs in college sports and what makes an actual "animation" vs. turning off a layer in Photoshop.

Lastly, Tim gives us deep insight into some of the processes the broadcast department uses at ESPN including working with agencies or freelancers, rendering matte paintings, developing an overall vissual language for a show or event, animation engines & software being used, as well as the behehmoth of a project he worked on with LoyalKaspar: loyalkaspar.com for the new ESPN College Football motion package: www.loyalkaspar.com/work/college-football/ which is up for an EMMY.

Mentions include:

Tim on Twitter: twitter.com/rustedhouse
Tim's website: rustedhouse.com
Chris Radcliffe Photography: radcliffephoto.com
Cinema4d: www.maxon.net/products/cinema-4d…should-use-it.html
Chin Wang, ESPN Magazine Creative Director: twitter.com/chinwangespn
Episode 24: Chin Wang: makersofsport.com/episodes/24/chin-wang
ESPN Front Row article on 2014 World Cup: www.espnfrontrow.com/2014/06/icymi-2/
2014 FIFA World Cup Crest Animations: rustedhouse.com/site/?portfolio=2…-crest-animations
2014 FIFA World Cup Rombus Flag Animations: rustedhouse.com/site/?portfolio=2…m-flag-animations
2015 ESPN College Football Animation Package Reel: rustedhouse.com/site/?portfolio=2…-football-on-espn
ProximaBDA article on ESPN College Football rebrand: brief.promaxbda.org/content/brand-r…ollege-football
Jordan Giesler, Kansas City Chiefs: twitter.com/j_giesy
Brian Gundell: twitter.com/bgundell

My next guest is going to be Sloane Kelley: twitter.com/SloaneKelley, Senior Director of Content for the PGA Tour. Sloane has an extensive agency background and has been with the PGA for 3 years. She recently spoke at SXsports on VR and golf.

Sign up: makersofsport.com/email for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers.

You can also show your support for the podcast by joining the community: makersofsport.com/communityand keeping it sponsor-free.

Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes:makersofsport.com/itunes. Also, be sure to follow show host, @TAdamMartintwitter.com/tadammartinand @MakersofSporttwitter.com/makersofsport on twitter and Dribbble: dribbble.com/tadammartin.

Episode 71: Brian Gundell, Brian Gundell Graphic Design Co.

“The best designers are always problem-solvers...[our] job is to figure out how to make this [project] the best it can be.”

On this week’s podcast, freelance sports designer Brian Gundell: twitter.com/bgundell joined the show to discuss his career working in a few different limbs of the sports industry. From agency side to Nike to the MLB to college football recruiting, Brian has an varied history in this niche of design.

Brian touches on the importance of SportsLogos.net to his entry into sports design, as well as the importance of networking and building relationships with folks in this very small industry.

We laugh about the ridiculousness of college football recruiting graphics and Brian elaborates on this newest position for designers in sports.

Lastly, we touch on the lack of upward mobility in college sports and Brian leaves us with some insight into his move to full-time freelance.

Mentions include:

Brian on Twitter: twitter.com/bgundell
Episode 52: Chris Creamer of SportsLogos.net: makersofsport.com/episodes/52/chris-creamer
Episode 67: Aaron Masik, Upper Deck: makersofsport.com/episodes/67/aaron-masik
How Magazine: howdesign.com
Print Magazine: printmag.com
Smashing Magazine: smashingmagazine.com
Old Hat Creative: oldhatcreative.com
Episode 13: Kris Bazen: makersofsport.com/episodes/13/kristopher-bazen
Episode 11: Adam Clement, Under Armour: makersofsport.com/episodes/11/adam-clement
Todd Van Horne, Nike: news.nike.com/search?utf8=%E2%9C…rms=todd+van+horne
Episode 8: Darrin Crescenzi: makersofsport.com/episodes/8/darrin-crescenzi
Episode 44: Torch Creative: makersofsport.com/episodes/44/torch-creative
Episode 37: Matt Lange, Alabama Football: makersofsport.com/episodes/37/matt-lange
Episode 58: Surf Melendez, Miami Dolphins: makersofsport.com/episodes/58/surf-melendez
Jon Willey, Miami Dolphins: twitter.com/jonwilley
Brandon Moore, Miami Dolphins: twitter.com/brandmooreart
Episode 57: Ashley Strauss, Tennessee Titans: makersofsport.com/episodes/57/ashley-strauss
Sammy Silverman, Ohio State Football: twitter.com/sammysilv
Alex McLeland, STN Digital: twitter.com/AM_XII24
Boyd Erickson, Arizona St. twitter.com/boyderick
Create Legal: createlegal.com

My next guest is going to be Tim O'Shaughnessy: twitter.com/rustedhouse. Tim is a broadcast art director at ESPN where he has worked on motion packages for brands such as ESPN College Football, Mike & Mike, NBA on ESPN and the 2014 World Cup to name a few. Some of Tim's work can be seen at his site here:rustedhouse.com.

Sign up: makersofsport.com/email for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers.

You can also show your support for the podcast by joining the community:makersofsport.com/community and keeping it sponsor-free.

Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes:makersofsport.com/itunes. Also, be sure to follow show host, @TAdamMartintwitter.com/tadammartinand @MakersofSporttwitter.com/makersofsport on twitter and Dribbble: dribbble.com/tadammartin.

 

sports designgraphic designsportsbizsports businessfootball recruitingrecruiting designbrian gundellsports marketingsportslogosnetsports branding

 

Episode 69: Mekale Jackson, Creative Director, St. John's University Athletics

“You can always learn from anyone — you can learn from people older than you, you can earn from people younger than you — always be open. Always be open to critique.”

On this week’s podcast, Mekale Jackson from St. John's University athletics joins us to discuss working for New York's college hoops program.

Mekale gives us some insight into his background prior to St. John's where he discovered graphic design & Photoshop in college as an English major at the University of Michigan by stumbling across a fraternity flyer.

Detroit, Mekale's hometown, is a place of inspiration for creativity and art despite the negative stereotypes the Internet & media says about the city and Mekale shares his love for the city with us including a few fav artists he follows.

We also discuss Under Armour's relationship with St. John's basketball, its value to the school for recruiting and brand recognition, as well as that one time Steph Curry practiced in their facilties:www.rumbleinthegarden.com/2016/2/2/108…hns-practice.

Lastly, Mekale explains why he chooses to self-brand himself as a "sports creative director" rather than a graphic designer or sports designer.

Mentions include:

Mekale on Twitter: twitter.com/mekalejackson
Mekale Jackson's website: mekalejackson.com
Episode 3: Jason Fierman, LSU Creative Services: makersofsport.com/episodes/3/jason-feirman
Justin Bua, artist: www.justinbua.com
Block Nation, Detroit artist: yoblocknation.com
Kenneth Cole: kennethcole.com
Mekale's blog: mekalejackson.com/blog
Brands Win Championships: brandswinchampionships.com
Episode 66: Jeremy Darlow: makersofsport.com/episodes/66/jeremy-darlow

My next guest is going to be Brian Gundell: twitter.com/bgundell. Brian is a freelance graphic designer in Portland, Oregon. Prior to joining the freelance ranks, Brian had stints at Old Hat Design, the Arizona Diamondbacks and the University of Washington football program.

Sign up: makersofsport.com/email for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers.

You can also show your support for the podcast by joining the community:makersofsport.com/community and keeping it sponsor-free.

Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes:makersofsport.com/itunes. Also, be sure to follow show host, @TAdamMartintwitter.com/tadammartinand @MakersofSporttwitter.com/makersofsport on twitter and Dribbble: dribbble.com/tadammartin.

 

sports marketingsports designsportsbizsportsprsports businessgraphic designprint designcreative directionmakers of sportsports design podcastsports logossports branding

 

Episode 67: Aaron Masik, Senior Graphic Designer, Upper Deck

“When you get to work in pro sports, these players are their showcase...the message, putting people in the seats, getting people interested in the team and buying merchandise comes before cool graphics.”

On this week’s episode, Aaron Masik joined the podcast. Aaron is a senior graphic designer at The Upper Deck Company. Prior to Upper Deck, Aaron had stints in-house at the San Antonio Spurs and the San Diego Padres before making the move into consumer products.

We discuss Aaron’s big break into the sports industry, what it’s like working in a consistently winning organization such as the Spurs (including an interaction with Coach Pop himself), as well as the differences between working with the NBA versus the MLB.

We touch on some of the pain points working in sports as a creative person and have a very real & raw conversation on the frustrations that are prevalent when one makes the decision to work in team sports; including the way our personal and career values change over time and how sometimes it might be best to move on.

Lastly, Aaron gives us some insight into working at Upper Deck as we discuss design & printing processes, timelines, as well as the passion of the sports collectibles industry and how it has had a reawakening.

Mentions include:

Aaron on Twitter: twitter.com/masik8
Aaron on Behance: behance.net/masik
Austin Spurs identity: www.behance.net/gallery/20608299/Austin-Spurs
MLC Connect: mlcconnect.com
Episode 42: Chris David Garcia: makersofsport.com/episodes/42/chris-david-garcia
Todd Radom on Twitter: twitter.com/toddradom
Episode 4: Todd Radom: makersofsport.com/episodes/4/todd-radom
SportsGeek podcast: sportsgeekhq.com
Beckett: www.beckett.com
Dan Simon, Studio Simon: studiosimon.net

My next guest is going to be Mekale Jackson: twitter.com/mekalejackson. Mekale is the Associate Director of Athletic Communications for St. John's University in New York City. In addition to St. John's, Mekale freelances for numerous univerities including his alma mater, the Michigan Wolverines.

Sign up: makersofsport.com/email for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers.

You can also show your support for the podcast by joining the community:makersofsport.com/community and keeping it sponsor-free.

Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes:makersofsport.com/itunes. Also, be sure to follow show host, @TAdamMartintwitter.com/tadammartinand @MakersofSporttwitter.com/makersofsport on twitter and Dribbble: dribbble.com/tadammartin.

 

sports designsportsbizsports brandingsports logosgraphic designsports businessmakers of sportsports design podcastprint designin-house designupper deckaaron masiksportspr

 

Episode 66: Jeremy Darlow, Author of Brands Win Championships

"Everyone is trying to find their own 15 minutes online with their channel...it's not about that 15 minutes, it's about that 15 years and what are you doing right now to build something that lasts..."

On this week's episode, Director of Brand Marketing for Adidas Football & Baseball joined the podcast, Jeremy Darlow: twitter.com/jeremydarlow. Jeremy is also the author of the book Brands Win Championships: brandswinchampionships.com.

Jeremy brings a psychology background to the world of branding and gives us some insight into how important it is to build a brand and tell your story over the long haul, including digging into your brand's past.

We touch on how a smaller athletic program can use the same principles as big schools to build their brand and how sometimes being "second best" isn't so bad in the world of marketing.

Lastly, we discuss the imporantance of design in the world of branding and more specifically, why design deserves a role at the executive level on teams and in college athletic departments.

You can buy Brands Win Championships here: www.amazon.com/Brands-Championsh…win+championships.

Mentions include:

Jeremy Darlow on Twitter: twitter.com/jeremydarlow
Brands Win Championships: brandswinchampionships.com
Michael Bierut, Pentagram: www.aiga.org/medalist-michaelbierut/
What Makes a Truly Great Logo via Vox: www.youtube.com/watch?v=RBTiTcHm_ac
Texas A&M Icy-White Uniforms by Adidas: sports.yahoo.com/blogs/ncaaf-dr-s…s-154154714.html
Makers of Sport Community: makersofsport.com/community

My next guest is going to be Aaron Masik: twitter.com/masik8. Aaron has extensive experience working in team sports with stints at the San Antonio Spurs and the San Diego Padres as a designer. Most recently, he moved to the consumer brand side as a senior graphic designer at Upper Deck.

Sign up: makersofsport.com/email for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers or show your support for the podcast by joining the community: makersofsport.com/community and keeping it sponsor-free.

Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes:makersofsport.com/itunes. Also, be sure to follow show host, @TAdamMartintwitter.com/tadammartinand @MakersofSporttwitter.com/makersofsport on twitter and Dribbble: dribbble.com/tadammartin.

Episode 65 (Halftime): Announcing the Makers of Sport Community

The Internet has given us an uncanny ability to connect to others that share our passions in different regions of the world.

Joining online communities is vital for networking purposes, cultivating relationships and professional growth.

It has been a long time coming, but today I'm excited to announce the launch of the Makers of Sport Community.

Benefits include: Halftime episodes (all will be accessible to community-only from this point forward), transcriptions of those episodes, monthly Google Hangouts, private Q&As with future & former guests and an invitation to the Makers of Sport Slack channels.

Support the podcast by joining today: makersofsport.com/community.

Mentions include:

Slack: slack.com
Halftime: Cultivating Relationships: makersofsport.com/episodes/63/cult…ng-relationships
Halftime: Working Remotely: makersofsport.com/episodes/43/working-remotely
Twitch: twitch.tv
Under Consideration's Brand New: underconsideration.com/brandnew
SportsLogos.net: sportslogos.net
Seanwes Community: seanwes.com/community

My next guest is going to be Jeremy Darlow: twitter.com/jeremydarlow. As digital brand marketer for Adidas football and baseball, Jeremy works with numerous college athletics programs around the U.S., including some professional Adidas athletes such as RGIII and Lionel Messi. He is also the author of Brands Win Championships: brandswinchampionships.com, a book educating college athetic departments on the importance of brand strategy and marketing.

Sign up: makersofsport.com/email for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers.

Support the podcast by joining the community: makersofsport.com/community.

Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes:makersofsport.com/itunes. Also, be sure to follow show host, @TAdamMartintwitter.com/tadammartinand @MakersofSporttwitter.com/makersofsport on twitter and Dribbble: dribbble.com/tadammartin.

Episode 64: Ben Osborne, Editor-in-Chief, SLAM Magazine

"There's a lot of talented people out there. A lot of smart people. A lot of great writers. A lot of great editors. You gotta work... [Ben on side projects & growth]."

On this week’s episode, it's basketball, sneakers and hip-hop as Ben Osborne: twitter.com/bosborne17, Editor-in-Chief of SLAM Magazine: slamonline.com joins the podcast.

Having been a subscriber of SLAM since 1994, Adam geeks out with Ben on the founding and history of the magazine, as well as how it worked to gain credibility in the world of sports journalism.

The two discuss the publication's swagger and its role in pioneering sneaker culture. As well as SLAM's long-time existence as a thorn in the NBA's side as it regards to portraying players as who they are:www.slamonline.com/the-magazine/fe…fB5YPUvJBiA6.97, rather than who the league wanted them to be leading them to many epic cover shoots: www.slamonline.com/tag/Cover-Archives/.

Ben elaborates on his role as Editor-in-Chief, design's importance to the magazine and Adam even reads a letter he wrote to the magazine that was published in 2006 reflecting on how SLAM shaped much of who is he today.

Lastly, Ben discusses some of his many side projects and how important it is to have such creative outlets.

Mentions include:

Ben Osborne on Twitter: twitter.com/bosborne17
SLAM Magazine: slamonline.com
SLAM on Twitter: twitter.com/slamonline
Scoop Jackson: twitter.com/iamscoopjackson
Dennis Page, SLAM founder: www.linkedin.com/in/dennis-s-page-bb1b676
Dan Wetzel, Yahoo Sports: twitter.com/DanWetzel
Michael Bradley, SLAM writer: www.slamonline.com/author/michaelbradley/
Lang Whitaker: twitter.com/langwhitaker
Russ Bengston, SLAM writer: twitter.com/russbengtson
Ryan Jones, former EiC: en.wikipedia.org/wiki/Ryan_Jones_(writer)
Melissa Brennan Medvedich, former creative director: twitter.com/mabicus
Kicks: www.slamonline.com/kicks/
SLAM Kicks book by Ben Osborne: www.amazon.com/SLAM-Kicks-Basket…ged/dp/0789327007
Swee' Pea Daniels Documentary: vimeo.com/88417139

My next guest is going to be Jeremy Darlow: twitter.com/jeremydarlow. As digital brand marketer for Adidas football and baseball, Jeremy works with numerous college athletics programs around the U.S., including some professional Adidas athletes such as RGIII and Lionel Messi. He is also the author of Brands Win Championships: brandswinchampionships.com, a book educating college athetic departments on the importance of brand strategy and marketing.

Sign up: makersofsport.com/email for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers.

Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes:makersofsport.com/itunes. Also, be sure to follow show host, @TAdamMartintwitter.com/tadammartinand @MakersofSporttwitter.com/makersofsport on twitter and Dribbble: dribbble.com/tadammartin.