Episode 2: Joe Bosack, Joe Bosack & Co.

Joe Bosack, founder and creative director of Joe Bosack & Co. (http://joebosack.com) joins Adam for an in-depth conversation about leaving the NHL and Fila USA to start his own sports branding agency.

The two discuss Joe's creative process and approach when it comes to designing identities for athletics including the need for illustration, custom type design and visual application.

Joe also touches on what it's like to receive hate mail from fans and the current state of sports branding as it regards to the large amount of stakeholders (i.e. fans, alumni, etc.).

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Next guest is Jason Feirman, formerly of LSU Athletics.