The best client relationships begin with trust and mutual respect. Clients that are controlling – using you as their pixel-pushing pets – have not been acclimated to working with professional creators, those that have valuable knowledge, expertise and are business-driven. Do you want to be a technician or a respected professional?
In this episode of Halftime, Adam discusses professional authority – having clients respect your opinion and look to you for guidance when performing your craft. Adam reveals a few of his own strategies when it comes to setting the tone of a professional relationship early in order to exert authority when as it regards to clients valuing your opinion, skillset and knowledge of your field.
Paul Rand: paul-rand.com
Massimo Vignielli: vignelli.com
Saul Bass: www.aiga.org/medalist-saulbass/
NeXT Computer Company: en.wikipedia.org/wiki/NeXT
Steve Jobs's conversation with Paul Rand: www.youtube.com/watch?v=xb8idEf-Iak
Fraser Davidson: makersofsport.com/episodes/22/fraser-davidson
Cub Studio: cubstudio.com
Vignielli Canon: www.vignelli.com/canon.pdf
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