MAKERS OF SPORT PODCAST #37: Matt Lange, Director of Creative, University of Alabama Football

"Do as much work as you can. Do it the best that you can."

Matt Lange:, Director of Creative for the 15-time national champion University of Alabama Football Program:, joins the show this week to discuss his career path and give us some insight into designing in-house for big-time college athletics.

Matt tells his story regarding his climb from being laid off at a small ad agency, being forced into freelance grinding away to find work and eventually landing a gig as a photographer and designer for the Atlanta Falcons before landing his dream job at the University of Alabama

We discuss Matt's passion for photography, how having a deep understanding of it influences his composite work, as well as where he finds inspiration.

Lastly for you hip-hop fans, Matt and I talk about Southern Hip-Hop, specifically No Limit Records and its early influence on the graphic design styles of work we see today.

Mentions Include:

Matt Lange:
Follow Matt on Twitter:
Matt Lange's Behance:
Panini America:
Scott Kelby:
Photoshop World:
Donald Page:
The Grid:
Master P:
Pen & Pixel:
Makers of Sport Episode 1: Matt Hernandez:
Makers of Sport Episode 4: Todd Radom:
Defining the Visual Style of Southern Hip Hop - Noisey Design (Episode 3):
Makers of Sport Episode 4: Jason Feirman, former Publications Director at
Dave Hill:
Gary Land:
Blair Bunting:
Jonathan Mannion:
The Hejz:

On our next show, the partners of Doubleday & Cartwright: will be joining the podcast. D&C is a New York City creative agency focusing on sport and culture. Along with working with clients such as Nike, ESPN and Red Bull, D&C is recently noted for designing the new Milwaukee Bucks visual identity:

Did you enjoy this episode? Then please rate and/or write a review of the show on Also, be sure to follow show,, as well the host on Twitter: and Dribbble: