"You need to put food on the table. You need to do things you need to do to have a life. But, at the same time you need to feed your soul a little bit too."
Brian Lindstrom: twitter.com/brianlindstrom_, art director at Trek: trekbicycle.com, joined the podcast this week to discuss his career designing for physical products in the consumer brand space for brands such as Oakely, Skullcandy and now Trek.
We discuss Brian's education pursuing an M.F.A. in Design, how being a California kid with Midwest roots plays into his work, why he prefers working in consumer products rather than agencies and more.
Lastly, we discuss naming companies, trends in naming and how our work is an opportunity to leave a lasting legacy.