Episode 87: Olivia Brestal, Senior Designer & Photographer, Sporting Kansas City

"As a designer, we think as a brand...so I always try to make myself a brand."

Olivia Brestal: twitter.com/oliviabrestal is a multi-talented midwestern creative that grew up in the soccer capitol of the U.S., so it's only fitting she has spent the entirety of her post-grad career creating for professional soccer clubs.

As a sr. designer & photographer for Sporting KC: sportingkc.com, Olivia joins the podcast to discuss how she developed her work's aesthetic, her inspirations in illustration and sports photography, and her move to Texas where she worked for FC Dallas.

We touch on the unfortunate practice of stealing fonts, the sameness of visual aesthetic in sports, design criticism and the needless sensitivity most sports designers have with their work being critiqued.

Olivia also gives us some insight into how they are faciliating a creative culture among their creative team including their office environmental decoration.

Lastly, we go deep into the world of soccer (football for non-U.S. listeners) discussing everything from the growth of soccer in the U.S., our favorite boots, youth development programs and how the visual aesthtetic of soccer leagues like the MLS and Premier League are the best top-to-bottom aesthetically in the world of sport.

Mentions Include:

Olivia Brestal on Twitter: twitter.com/oliviabrestal
Olivia Brestal on Instagram: instagram.com/oliviabrestal
Olivia Brestal on Behance: behance.net/oliviabrestal
Sporting Kansas City: sportingkc.com
Mikey Burton, illustrator: www.mikeyburton.com
Jeremy Darlow, Brands Win Championships: brandswinchampionships.com
Episode 66: Jeremy Darlow, adidas: makersofsport.com/episodes/66/jeremy-darlow
Wolff Olins: wolffolins.com
Landor & Associates: landor.com
Erik Davila, former FC Dallas, current Advocare: twitter.com/baylordavi
FC Dallas Scarf of the Month: www.behance.net/gallery/20243063/…the-Month-Program
Hatch Show Print: hatchshowprint.com
Men in Blazers: meninblazers.com
Generation adidas: en.wikipedia.org/wiki/Generation_Adidas
Episode 85: Samir Gole, VP Digital, MLS: makersofsport.com/episodes/85/samir-gole
DixonBaxi: dixonbaxi.com/work/premier-league-experience/
Premier League branding: www.wearedesignstudio.com/works/premie…gue-rebrand/
Manchester City FC hackathon: www.hackmancity.com

My next guest is RiCardo Crespo. RiCardo is best known as a creative ninja. You find much about him online and he prefers it that way as he consults with Nike and many other global brands. He has been global creative director for Mattel, 20th Century Fox and has spent time agencies like McCann Erickson, Saatchi & Saatchi & more.

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