Darrin Crescenzi, Design Director of Innovation at Interbrand, and former Senior Designer in Nike Brand Design's Global Brand Initiatives Team joins Adam this week to talk about his time at Nike as well as the importance of branding. The two have a deep discussion about how vital a knowledge of business and strategy are in regards to reaching the highest levels of design.
You may be familiar with some of Darrin's work such as the Lebron James identity and the 2012 Team USA Basketball uniforms. Darrin also had a hand in collaborating with the next guest (Rare Design) with Brand Jordan on the newCharlotte Hornets identity.
- Paul Rand
- Jacob Wilkinson, Nike
- Heather Amuny-Day, Nike
- Scott Denton-Cardew
- Nike ID Studio NYC
- Todd Van Horne, VP Creative Director, Nike football and baseball
- Stewart Iwasawki, Nike
- Oregon State rebranding
- AIGA: The future of design studios
- Aaron Draplin, Draplin Design Co.