This week, Rodney Richardson, founder and creative director of Rare Design, joins the show. Rare Design is a boutique creative agency that does design and branding work for some of the biggest names in sports – including the Portland Timbers, New Orleans Pelicans, Charlotte Hornets, Miami Heat andmore.
Rodney shares the story of his career beginning as small-town boy working at a 3 person creative shop in Hattiesburg, Mississippi, to his time at Nike working on some of the biggest brands in sports and finally back to Hattiesburg to start his own design agency.
The two discuss the passion, culture and shared beliefs in sports. Rodney also gives us a sneak peak in to his branding process.
We even have a question from Twitter this week – something we hope to do more of in the future.