The Metawatch, which has been shipping since late 2012, comes in two models today. They are available through Amazon and the company's own website.  Initial response by early users has been mixed as many await software updates to enables new features promised earlier such as social network notifications.

The Story

Back in 2006, Fossil and Sony Ericsson produced the first Bluetooth watches. Those sold well until 2009, when Fossil started to invest more heavily in their fashion watches and Sony launched its own line of smart watches. In 2011, a team of investors led by Juha Pinomaa acquired the connected watch assets from Fossil. Fossil executives Bill Geiser and David Rosales were named CEO and CTO respectively.

The company took the years of development around their Bluetooth watch technology at Fossil and launched its own line of watches in 2012. As part of its launch, it went through Kickstarter. After a successful Kickstarter campaign in mid-2012 which raised over $300,000, the company began to ship the STRATA in late 2012. The company now offers two lines, the STRATA and the FRAME.


The Basics: 

  • Models: two; Meta and Strata
  • Pricing Meta - $129; Strata - $199  
  • Smartphone compatibility: Android, iOS
  • Connectivity: Bluetooth
  • Water resistant: Yes
  • Third party apps: Yes, open development platform



  • Water Resistance Rating 5 ATM (STRATA)
  • 3 ATM (FRAME)
  • Display 96x96 pixel sunlight-readable, reflective mirror display (Polymer Network LCD technology)
  • Alerts Vibration
  • Buttons - 6
  • Battery Life 5-7 days
  • Wireless Technology Dual Mode, Bluetooth 4.0 wireless technology (BR/BLE)
  • Sensors 3-axis MEMS accelerometer
  • Ambient light sensor


Company Interview

A direct link to this interview with a full transcript is available here.

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